I turn messy processes into smooth, intuitive experiences without losing the art along the way

:: Senior product designer based in Dublin ::

Bulding an AI powered system from scratch to streamline editorial process

Creating a large-scale CMS that achieved a 4.8 CSAT score and delivered 22% efficiency gains.

Creating a framework to evaluate product flows

Creating a UX framework to identify user experience pain points called "UX Clinics Program" that led to 432K annually in savings.

Redesigning an in-store paint mixing system to eliminated errors

A service and interface redesign that simplified the operator's journey — from order to finished mix.

Creating a happy path for repair requests and reducing ticket rate by 30%

Streamlining repair requests by connecting property owners and tenants directly.