I turn messy processes into smooth, intuitive experiences without losing the art along the way

:: Senior product designer based in Dublin ::

Bulding an AI-powered system from scratch to streamline editorial process

Creating a large-scale CMS that achieved a 4.8 CSAT score and delivered 22% efficiency gains.

Creating a framework to evaluate product flows

Creating a UX framework to identify user experience pain points called "UX Clinics Program" that led to 432K annually in savings.

Redesigning an in-store paint mixing system to eliminated errors

A service and interface redesign that simplified the operator's journey — from order to finished mix.

Creating a happy path for repair requests and reducing ticket rate by 30%

Streamlining repair requests by connecting property owners and tenants directly.

I’m always interested in new projets, if you have any questions or want do discuss and idea, send me an email to debborasvieira@gmail.com

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